The Innovation Blueprint: Desire, Feasibility, and Viability

Design Thinking & InnovationBy Ulrike Boehm

Innovation isn’t just about having great ideas; it’s about crafting solutions that truly resonate with people and stand the test of time! At the heart of successful innovation are three key characteristics of human-centered design, as defined by the renowned design firm IDEO. Let’s dive into these essential pillars:

🌟 Desirability: Does it meet real needs?

The first step in innovation is understanding what people genuinely want or need. It’s crucial to ask: Do consumers actually desire this innovation? By engaging with your target audience and gathering insights, you can ensure that your solution connects deeply with their needs and aspirations. Remember, a product that resonates emotionally is more likely to succeed!

🌟 Feasibility: Can we make it happen?

Once you’ve established desirability, it’s time to assess the technical and functional aspects of your innovation. This means evaluating whether you can realistically produce it. Are the necessary materials available? Do you have the technology and skills required? Additionally, consider the legal landscape—will regulations allow your innovation to flourish? A feasible solution is one that can be brought to life without significant roadblocks.

🌟 Viability: Is it sustainable?

Finally, think about the long-term economic sustainability of your innovation. Can you continue to produce or deliver this solution over time? It’s essential to determine whether you can offer this product profitably while capturing some of the value it creates. A viable innovation not only meets immediate needs but also contributes to the overall health of your business in the long run.

Conclusion

By focusing on these three pillars—desirability, feasibility, and viability—we can create impactful innovations that not only excite but also endure in an ever-changing market. Let’s design with purpose, ensuring that our innovations are not just fleeting trends but lasting solutions that improve lives!

These insights, along with many others, were part of the enlightening ‘Design Thinking and Innovation’ course I completed through Harvard Business School Online last summer.

Feature photo: created by Ulrike Boehm

 

For further information or if you have any questions, please do not hesitate to contact me.

By Ulrike Boehm

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